Why Should You Take Care of Your Customers

Okay, the obvious answer is that they are a source of referrals. But, there are other reasons that it is important for you to take care of your customers.

• It costs five times as much to get a new customer than to keep a current customer.
• Customers will spend more money for the same product if they get better service.
• 98% of customer interactions go more quickly if you have rapport with your customer.
• Upset customers will tell 10 to 20 people that they are upset.
• Happy customers will share their experience with 9 to 12 people.

Those five facts should give you reason enough to take care of your customers. Let me put this into a dollars and sense approach for you:

• You save money by keeping current customers happy
• Customers will pay you a higher hourly rate if they are happy
• Quicker transactions means you can get on to other customers
• Keeping customers happy limits the bad PR your firm may get
• Happy customers will refer you new customers

You should take care of your customers because it is the right thing to do. However, beyond that, it will save you expenses and increase your revenue. Even if you are a bottom line type of person, then you should realize the benefits to keeping customers happy.

Comments

[Patrick]

We've definitely been lucky in that almost all of our web design clients over the past 15 years have been extremely pleased with our work, but it pays to be vigilant.

[Account Deleted]

Perhaps the most pertinent one, and the one that should be asked first, is what type of home business to choose.
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Starting a small business

[jimmy3]

Its our responsibilities to respect and and take good care of our customer. I know sometimes its hard to follow but we need it ...

[dexter3]

i have to aggre to jimmy he has a good point there.

[Kate Brown]

I completely agree with the content above..customer service forms an indispensable part of any business ignoring which no business can run well.

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Aside from taking care of your customers, having a professional website can help expose your business to thousands of potential new clients and will help you increase your sales.

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