In prior posts, I have discussed the ability to send out emails to clients. The magic number being 7 times that a client usually has to see your name/website to remember it. The trick is to send out your emails or newsletters so you dont violate California's SPAM laws.
SPAM is unsolicited email. We all receive it. Its almost impossible to avoid. (Although I do know some attorneys who change email addresses on a monthly basis. This seems to be overkill to me, but it does work.)
In September 2003, legislation was approved in California that made it the second state (after Delaware) to adopt an opt-in rule for e-mail advertising. Under this legislation, it is illegal to send unsolicited commercial e-mail from California or to a California e-mail address. The law applies to senders as well as to advertisers on whose behalf messages are sent. It also includes less restrictive rules from which the broad prohibition may be severed in the event that it is struck as unconstitutional. (California's prior law, approved in September 1998, required opt-out disclosures and subject-line labels.)
For the detailed laws, there is a great website, but be prepared to read California's oftentimes difficult statutes.
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